Question

Last week, Brendan went door-to-door asking neighbors to buy one bag of popcorn from the Cub Scouts. This week, Brendan is going back to all the neighbors and asking them to buy three bags of popcorn from the Cub Scouts so he can send them overseas to the troops. By making a larger request the second time, instead of the first time, Brendan is utilizing which technique?

Answer 1

Answer:

"Foot-in-the-door"

Explanation:

According to my research on different sales techniques, I can say that based on the information provided within the question Brendan is using a technique known as "Foot-in-the-door". This strategy focuses on getting customers to purchase a larger order by making sure they purchase a smaller order the first time. The idea behind this is that the consumer will be happy with the product the first time and be also happy with the customer service that they would be more inclined the second time around to make a bigger purchase.

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