Question

​You are meeting with the new CEO of your company to discuss marketing channel strategies. You are delighted to learn that the CEO actually understands the importance of marketing channels in a firm's sales success. The CEO tells you that his primary concern is that the chosen marketing channel facilitates the firm's ability to make products available when customers want them, and in locations where they want them. He leaves it to you to decide on the appropriate marketing channel. Given his primary concern you should make sure the channel you choose is capable of creating lots of _______________.​

Answer 1

Answer:

You should make sure the channel you choose is capable of creating lots of:

Time and place utilities.

Explanation:

Utility:

In business, utility is defined as the benefit or value that a customer gets from the product of a business.

• There are fours type of utilities which are: Time Utility, Form Utility, Place Utility and Possession Utility.
• Time Utility: This utility means that your product remain available to the customer at a time when the customer need it. Like if a customer wants the product available at night then it should be available.
• Place Utility: This utility means that the your product is available to the customer wherever the product is required. For example if a customer wants your product at a specific place then it should be available.
• In this questions, time and place utility were required from the manager.