Answer: (E) Meaningful, believable, and distinctive
Explanation:
The advertising appeal is one of the type of communication process in which the the various types of organizations and the companies using this business strategy for promoting their brands and the products in the market.
The main objective of the advertising appeal is to creating awareness and inform customers or users about the new brands, various types of products and the services in the market.
According to the given question, there are mainly three type of characteristics of the advertising appeal that are as follows:
- Meaningful
- Distinctive
- Believable
The main aim of the meaningful characteristic is to make the product more interesting to the customers by highlighting its various types of meaningful advantages. Distinctive makes the product unique from all the products available in the market and believable appeal ensure the customer about the accurate delivery of the products.
Therefore, Option (E) is correct answer.
Answer:
LeCompte Corp.
The profit margin that LeCompte Corp. would need in order to achieve the 15% ROE, holding everything else constant is:
A) 7.57%.
Explanation:
a) Data and Calculations:
Assets = $312,900
Common Equity = Assets = $312,900
Sales for the last year = $620,000
Net income after taxes = $24,655
Expected return on equity (ROE) = 15%
ROE (in amount) = $312,900 * 15% = $46,935
Profit margin = Returns on Equity/ Sales * 100
= $46,935/$620,000 * 100
= 7.57%
b) The expected returns on equity in dollars is equal to the net income. Therefore, we can use the ROE to calculate the profit margin. The profit margin expresses the relationship between sales and profit. It shows the profit made from each dollar sales.
Answer: Marketing strategy development
Explanation:
Marketing strategy development is essential to develop a brand. Strong marketing strategies are vital for industry dominance. A marketing strategy is more than just advertising the product. A connection, display of need of the good and its value is essential to get the right audience.
Marketing strategies provides small business with direction essential for effective promotion.
Marketing strategies is different for businesses, the main thing is tailoring it to what the company needs. Marketing strategy should involve a set of clear goals, and consumer research.
