Question

Which of the following advertising mediums can be expensive and takes a long time to plan and produce, but you are able to select when you want the ad to run?
Choose the answer.

a. publicity

b. broadcast media

c. online media

d. outdoor media

e. print media

Answer 1

Answer:

b. broadcast media

Explanation:

Broadcast media refers to the traditional form of advertising and includes radio and TV adverts.  Broadcast media allows a business to reach a broad audience in a region or a country in a short time. TV adverts offer the ability to communicate messages in sound, sight and motion, which creates a lasting image in the target audience minds.

Broadcast messages run for a short time and may require several exposures to make an impact. Creating a broadcast advertisement message is expensive. It often requires engaging specialized professionals.  A business can choose the time the adverts will air. Prime time adverts are charged at a higher rate.