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Zinaida [17]
3 years ago
8

Which of the following advertising mediums can be expensive and takes a long time to plan and produce, but you are able to selec

t when you want the ad to run?
Choose the answer.

a. publicity

b. broadcast media

c. online media

d. outdoor media

e. print media
Business
1 answer:
Burka [1]3 years ago
4 0

Answer:

b. broadcast media

Explanation:

Broadcast media refers to the traditional form of advertising and includes radio and TV adverts.  Broadcast media allows a business to reach a broad audience in a region or a country in a short time. TV adverts offer the ability to communicate messages in sound, sight and motion, which creates a lasting image in the target audience minds.

Broadcast messages run for a short time and may require several exposures to make an impact. Creating a broadcast advertisement message is expensive. It often requires engaging specialized professionals.  A business can choose the time the adverts will air. Prime time adverts are charged at a higher rate.

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