Question

A campaign to encourage the use of bicycle safety gear uses fun music, attractive graphics, and the message that biking is more fun when you do it safely. This is an example of:

Answer 1

Answer:

The correct answer is: Positive affect Appeal.

Explanation:

A common marketing strategy is when a product is associated with things that elicit a positive response from individuals. People in general like things that reminds them of positive emotional states. So if a product is associated with stimulus that are appealing to individuals, they will tend to gravitate towards such products.

This is called positive affect appeal.

In this particular case, there's a campaign to encourage the use of bicycle safety gear and it uses fun music, attractive graphics and the message that biking is more fun when you do it safely. This is an example of Positive affect appeal.