Firms using a total market approach try to appeal to everyone and assume that all buyers have similar needs and wants.
When the firms divide the total market into groups of people this is known as market segmentation.There are also other types of approaches that firms uses are concentration approach, multi segment approach etc.
Creativity and innovation both contribute to applied practice.
Explanation:
Creativity refers to the way in which new ideas related to a particular item is brought in reality. Innovation refers to the way of implementing the new idea that was not recognized before. The items are unique in nature.
Creativity deals with new ideas as well as different possibilities that are used to solve problems as well as helps in communicating with others. Creativity also helps in entertainment purpose. These are the ways where innovation and creativity contribute to applied practice.
When that person spams I guess