Question

Allison is at a workshop where a presenter is trying to persuade people to make a rather risky but potentially profitable financial investment. The arguments for investing appeal to logic and reasoning. After slowly and carefully considering the presenter's arguments, Allison finds that this person's idea sounds compelling and decides to invest. This example best demonstrates the:

Answer 1

The statement is an example of The central route to persuasion.

Further explanation

The central route is someone who refers to the details of the message that is being amplified. The message argument must be relevant, reasonable, and strong. This route is used when people process incoming information using their ratios, investigate the idea/info, consider the benefits, as well as the implications (especially if they reject it).

The central route to persuasion which means it will focus on the content of information, which means it requires expertise so that the information can be understood by others.

There are 3 types of arguments in elaboration likelihood theory via a central route:

Strong Arguments

Arguments that create positive cognitive responses in the recipient's mind also positively influence their beliefs with the views of the giver of the argument or the person who invites.

Neutral Arguments

Arguments that produce cognitive responses that are not committed / impartial / choose from the recipient of the message or the person invited. In other words, no changes in behavior occur.

Weak Arguments

Arguments that produce negative cognitive responses to persuasive messages. This negative response will not only prevent behavior change but may have a reversing effect which in turn strengthens the opposing view.

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Central route to persuasion brainly.com/question/7147946, brainly.com/question/7134380

Details

Class: High School

Subject: Social studies

Keyword: Expertise to spread information.

Answer 2

Answer:

Central route to persuasion

Explanation:

The term persuasion refers to the process of communication that aims to influence different people. Through the persuasion method, a person can change the other person's or the listener's point of view, beliefs, and behaviors by creating a state of mental conflict.

Central route to persuasion: It happens when an individual is being persuaded through the message content of the persuader. The central route to persuasion is also referred to as the central route processing.

In the question above, the given statement best demonstrates the central route to persuasion.