Question

Nutrimax Corp., a breakfast cereal company, has designed extensive and elaborate advertising campaigns for its existing products. The campaigns mainly focus on the features and benefits of the products that differentiate the cereals from the competition. Nutrimax Corp. is most likely to be using which of the following strategies? a. Product development b. Market penetration c. Market development d. Capacity control e. Product proliferation

Answer 1

Answer:

b. Market penetration

Explanation:

As Nutrimax Corp has designed extensive and elaborate advertising campaigns for its existing products. The campaign mainly focuses on the features and benefits of the products that differentiate the cereals from the competition. Nutrimax Corp. is using market penetration strategy. In market penetration strategy, firm wants to increase and expand its business and sales by focusing on the existing market with the help of existing products and services as it has been done by Nutrimax Corp in this case. Firm targets the same customers with the same products and services but with better and enhanced advertisement, product features, offers, discounts and schemes.