It is the reason something exist for example if you ask what the purpose of a car is you would say its purpose is to get me from one place to another.
I believe you are referring to this text:
<span>In the eighteenth century Josiah Wedgwood had made some of the most expensive stoneware ceramics – in jasper and basalt – in Britain, but this tea set shows that by the 1840s, when Wedgwood produced it, the company was aiming at a much wider market. This is quite clearly mid-range pottery, simple earthenware of a sort that many quite modest British households were then able to afford. But the owners of this particular set must have had serious social aspirations, because all three pieces have been decorated with a drape of lacy hallmarked silver.
From the text, the descriptive detail that best aids the reader to visualize the central topic which is a specific early Victorian tea set is "</span><span>some of the most expensive stoneware</span>".
Using slang is considered inappropriate in a business setting because slang displays a tone that is too casual. It is also considered unprofessional and shows a lack of respect for the recipient of the communication. Inappropriate communication can damage the relationships between your clients and your business. It is very important to be able to communicate in a professional, formal manner across all communication platforms from email to written communication to verbal communications. Good communication skills form the backbone of any business.
I believe it was at random but I could be wrong.