Marketers use a specific type of music for customers. To which aspect of advertising music does this statement refer?

2 answers:

8 0

The correct option is MEMORABILITY
Music serves various functions in advertising, these include: entertaiment, lyrical language, structure and continuity, targetting, memorability and authority establishement. Memorability has to do with the use of music in advertisement in order to help the customers to recall a product. Marketer usually use popular music in a bid to make a positive and lasting impression on the people.<span />

Paul [167]3 years ago

7 0

Im not sure but i would say memorability, because if its good music the customer would most likely remember the company as good because they subconsciously tie it to the good music

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