Question

Marketers use a specific type of music for customers. To which aspect of advertising music does this statement refer?

Answer 1

The correct option is MEMORABILITY
 Music serves various functions in advertising, these include: entertaiment, lyrical language, structure and continuity, targetting, memorability and authority establishement. Memorability has to do with the use of music in advertisement  in order to help the customers to recall a product. Marketer usually use popular music in a bid to make a positive and lasting impression on the people.<span />

Answer 2

Im not sure but i would say memorability, because if its good music the customer would most likely remember the company as good because they subconsciously tie it to the good music