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Snowcat [4.5K]
3 years ago
8

In recognizing alternative paths to attitude formation and thus to persuasion, the ELM points out that the form of persuasion wi

ll depend both on consumer _____ (their motivation, opportunity, and ability to process marketing messages) and the relative strengths of the brand.
Social Studies
1 answer:
Aloiza [94]3 years ago
7 0

Answer:

Characteristics

Explanation:

Consumer characteristics are very important to find out the different market segmentation of the target group. It is a technique that allows dividing the customers into groups. Consumers' characteristics can be based on their sociology demographic data such as there age, gender, ethnicity, geographic and psychological and behavioral characteristics.  

<u><em> There are seven characteristics of a good customer: </em></u>

  • Customer reign supreme
  • Customers always connected
  • The customer always expect a personal interaction
  • Customer compare, compare and compare
  • Customer trust word of mouth over the brands
  • Customer think in the process as I want it now
  • Customer is highly opinionated

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