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nignag [31]
3 years ago
14

Josh is convinced that subgroups exist within his company's current customer base. Further, he believes that these different gro

ups of customers opt to purchase his company's brand for different reasons, and he feels this information is critical if he is to effectively target these customers and potential customers like them. Which type of market research analysis should Josh look into conducting in order to address his concerns?
clusteringsegmentingpositioningcustomer lifetime value
Business
1 answer:
kaheart [24]3 years ago
3 0

Answer: Clustering

Explanation: In simple words, clustering refers to a form of communication in which a single person transmits the message to the sub groups and this cycle follows on. The individuals to which message is transmitted are not randomly selected.

In the given case, John wants to know the factors for which the potential customer wants to purchase his brand products. However due to higher population on target individual analysis is not feasible.

Thus, John should opt for Cluster by making subgroups for the flow of information.

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Answer:

a. volatility

Explanation:

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Competitors who sell similar products using similar marketing plans are known as
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Strategic Groups of Competitors

Explanation:

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3 0
3 years ago
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Which of the following is the best way to measure who read the company's public relations message and what they thought about it
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a. Ask consumers for relevant feedback after the campaign

Explanation:

  • The company's public messages in order to establish a relationship with the clients or its costumes have to be essentially exposed through the mediums like campaigns and the media to get relevant feedback form them and helps in the analysis if its future scope.
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