Question

"The chief advantage of the _______ is that it allows the firm to specialize in satisfying the needs and characteristics of a specific customer group. a. concentrated targeting strategy b. undifferentiated targeting strategy c. differentiated targeting strategy d. marketing targeting strategy e. homogeneous targeting strategy"

Answer 1

Answer: Option D

Explanation: In simple words, targeting strategy refers to the strategy in which company selects their potential customers. These companies directs their marketing strategy to impact and impress only those selected customer group.

These organisations usually end up being the pioneer of their industry, specializing in that market segment. For example- roles targets the elite class of the society for their products.