Answer: The correct answer is A. Descriptive.
Explanation: Marketing research can be understood as the process of planning, collecting and adquiring the data thats necessary for decision making.
In marketing research certain roles are categorized and each one of those roles has a function within the research.
The roles are:
1- Descriptive role/function
2- Diagnostic role/function
3- Predictive role/function
<u>The descriptive role can be explained as the process of gathering and presenting statements of facts.</u>
In this particular case, Cleo is given the responsibility of gathering information about the countries where sales of cameras have been high and the reson behind customers' preference of certain cameras to others in the market.
Cleo is 1- Gathering information & 2- Presenting statements of facts, thus she is performing, or will need to perform the a. Descriptive role of marketing research.
