I’m not sure about this answer. I’m going to do some quick research and see if I can find the answer for you.
I would say it is the third one down (visit the restaurants in the same trading area) because that is the only one where you gain the knowledge first hand. When you have middle men (people writing online, people who have visited the restaurant themselves, or members of the BBB) there can be a bias as they may claim the competition is better when it is not for personal gain.