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Travka [436]
3 years ago
5

Ben &Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben &Jerry's Chunky Monkey" and "Ben &

Jerry's Cherry Garcia." What type of keywords is the firm buying? Group of answer choices
Business
1 answer:
enyata [817]3 years ago
8 0

Complete Question:

Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?

Group of answer choices

A. Negative keywords

B. Organic keywords

C. Native keywords

D. Generic keywords

E. Branded keywords

Answer:

E. Branded keywords.

Explanation:

In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.

A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.

This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.

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A subtle form of racial discrimination in housing is​ "racial steering." racial steering occurs when real estate agents show pro
Olenka [21]
B. H0 : There is no association between race and the section of the apartment complex.
 H A: There is an association between race and the section of the apartment complex.

Find the χ2 statistic
 Solution
The formula for calculating χ2 statistic is given by ;
χ2∗ =∑(Oi−Ei)2/Ei, where Oi and Ei is the i^th observation and the i^th expected count
From the given data calculated the expected count using the formula; E = (row total *column total)/sample size

χ2 = 7.104439336,
χ2 = 7.104 (rounded to 3 decimal .places)


The P-value is;
Degrees of freedom = (2-1)*(2-1) = 1, χ2 = 7.1044
P-value from chi-square calculator is 0.007689

3 0
3 years ago
You decide to purchase an equal number of shares of stocks of firms to create a portfolio. If you wished to construct an index t
Bond [772]

Answer:

Price weighted index

Explanation:

A price weighted index is an index used in stocks where each company that is part of the index makes up a fraction of the total, and is proportional to its price per share.

Higher weight is given to sticks that have higher prices.

Rice weighted index is a good way to track track portfolio performance that best match for your portfolio.

3 0
3 years ago
In 2008, expected inflation exceeded inflation. in 2009, inflation exceeded expected inflation. therefore the real interest rate
Nastasia [14]
Expensive cost with Trade interest
4 0
4 years ago
Who is responsible for ensuring the proper construction and load-in of the scenery and properties as well as managing budgets?
sesenic [268]

The answer is Technical Director

In a software corporation, engineering firm, film studio, theater company, or television studio, for example, a technical director (TD) is typically a senior technical person. In a certain technical subject, this person typically possesses the highest level of ability.

In software development, a technical director is typically in charge of managing technical risks and opportunities, key software design and implementation decisions made in collaboration with the development teams, task scheduling that includes tracking dependencies, managing change requests, ensuring the quality of deliveries, and educating the team on technical best practices.

To know more about Technical Director

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8 0
2 years ago
Phillips Equipment has 80,000 bonds outstanding that are selling at par. Bonds with similar characteristics are yielding 7.5%. T
ollegr [7]

Answer:

A) 10.15%

Explanation:

Cost of equity (Re) = 14.06% or 0.1406

cost of preferred stock (Rp) = 7/65 = 0.10769

cost of bonds (Rb) = 7.5% or 0.075

 outstanding shares = 2.5 million shares x $42 = $105 million

bonds outstanding = $1,000 x 80,000 bonds = $80 million

preferred stock = $65 x 750,000 = $48.75 million

corporate tax rate = 38% or 0.38

total market value of equity + debt (in millions) = $105 + $48.75 + $80 = $233.75

WACC = [(outstanding shares / total market value) x Re] + [(preferred stock / total market value) x Rp] + {[(bonds outstanding / total market value) x Rb] x (1 - tax rate)}

WACC = [($105m / $233.75m) x 0.1406] + [($48.75m / $233.75m) x 0.10769] + {[($80m / $233.75m) x 0.075] x (1 - 0.38)}

WACC = 0.06316 + 0.02246 + 0.01591 = 0.10153 or 10.15%

6 0
3 years ago
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