Question

"You have been hired as a consultant by a new company to develop a strategic prospecting strategy. The company brews and bottles a specialty tea beverage. The tea is rich in vitamins, anti-aging nutrients, and natural anticarcinogens. The tea is expensive to brew and has a suggested retail price of $3.00 per 16 oz. bottle." The company is located in your town. It can produce 5,000 bottles per day and does not sell the tea directly to consumers.Create a prospecting strategy. The strategic prospecting strategy should include:How leads will be generatedHow leads will be qualifiedHow sales prospects will be prioritizedHow information to prepare for sales dialogue will be obtainedHow the strategic prospecting strategy will be tracked and evaluated

Answer 1

Answer: One of what is necessary in product marketing is identifying the industry and the sector that uses this product. The company doesn't sell direct to consumers and considering the components of the tea, I would recommend a plan that targets the health industry.

Explanation:

One of what is necessary in product marketing is identifying the industry and the sector that uses this product. The company doesn't sell direct to consumers and considering the components of the tea, I would recommend a plan that targets the health industry. The tea product focuses on health with natural ingredients with antiaging and anti-carcinogens, also they are rich in vitamins. The recommended plan of targeting the health is to propose the product as medicinal or a supplement, which the health institution can recommend for her customers. One of the ways the products can be marketed to the clients to the last consumer is by mentioning the merits of taking them alongside other medication.

The strategic plan would mapping out health agencies that are in my town, draft out magazines, fliers about the product, so that anyone who comes across them can read them. After these health agencies have been visited, we track down the progress of how they are receptive to using the products and how their clients are responding to them