Tyree might consider using <em>focus groups</em> to gather qualitative information from consumers about the competitor's offerings. A focus group is a small group of people that are considered to be representative of the whole population. The reaction of the members of the focus groups is used in marketing to gather information about a new product. As the group is representative of the whole population the reactions can be applied to a larger scale.
<u>cartonnage is a type of material used in ancient Egyptian funerary masks from the First Intermediate Period to the Roman era. It was made of layers of linen or papyrus </u>