Question

Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products. Tyree might consider using ________ to gather qualitative information from consumers about the competitor's offerings.

Answer 1

Answer:

Focus groups.

Explanation:

Tyree might consider using focus groups to gather qualitative information from consumers about the competitor's offerings. A focus group is a small group of people that are considered to be representative of the whole population. The reaction of the members of the focus groups is used in marketing to gather information about a new product. As the group is representative of the whole population the reactions can be applied to a larger scale.