Question

You work for a tech firm that wants to invest in some capital development projects that could potentially position the company as a multinational giant in the competitive market. One of the projects would require your company to purchase a $500 million software package. Company executives believe the investment would pay off; however, before approving such a costly purchase, they want to identify someone in the IT department who has the expertise to work with this highly specialized package. The person would play a key role within the buying center.
Which role would the IT expert be likeliest to play?
a. Manager.
b. User.
c. Gatekeeper.
d. Evaluator.
e. Decider.

Answer 1

Answer:

B) User

Explanation:

The user role in a buying center is performed by an employee who will actually use the product in his daily work activities. Many times buying processes start with the users requesting the purchase of some new technology or equipment. They are the most qualified member of the buying center team when it comes to evaluating what type of product they need and if the options can be suitable or not.