Question

When a consultant prepared marketing dashboards showing sales data for different household types over a four-year period for Tony's pizza, this was which step of the marketing research approach?

Answer 1

Answer:

The correct answer is: Develop findings.

Explanation:

The Marketing Research Approach is a study carried out to contribute to the decision-making of a company mainly over the introduction of a new product. The approach has five (5) steps: define the problem, develop findings, collect relevant data and information, analyze the information, and take action.

After recognizing what the problem is and clearly know what the study will focus on, the next step implies developing findings. At this stage, different kind of information is collected and studied to determine if they would be useful for the research or at least provide an idea of what is happening related to the issue that causes the research.