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Maru [420]
3 years ago
12

The strategic marketing planning process Multiple Choice - is a five-step process that should always be completed in order. - is

frequently used in reverse. - begins with establishing specific, measurable outcomes. - is not always sequential. - forces marketing managers to think rationally.
Business
1 answer:
bogdanovich [222]3 years ago
4 0

Answer:

The answer is: Is not always sequential.

Explanation:

There are 5 main steps in every strategic marketing planning process:

  1. Mission
  2. Situation analysis
  3. Marketing tactics
  4. Marketing mix
  5. Implementation and control

This is a dynamic process and it is absolutely necessary to evaluate the its results. Feedback is essential. Are the plan´s goals being met? If not, why? Should we go back to step 2 or step 3? What and where are our mistakes and how can we correct them?  

You should always be looking for things that can be improved and enhanced. You should always go back to steps 2 or 3 and reevaluate your company´s performance.

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Light sweet petroleum, inc., is trying to evaluate a generation project with cash flows:________.
tresset_1 [31]

Answer:

a-1. NPV for the project is $8,381,576.17

a-2. A. Yes. Accept the Project.

b.  40.84 % and  40.84 %

Explanation:

The Net Present Value can be determined using a Financial Calculator as follows :

-38,600,000    CFj

62,600,000    CFj

- 11,600,000     CFj

11 %                   I/YR      

Shift NPV        $8,381,576.17        

A Company should accept projects that have a positive Net Present Value.Therefore, Accept this project.

Calculation of the Internal Rate of Return using a Financial Calculator :

-38,600,000    CFj

62,600,000    CFj

- 11,600,000     CFj

Shift IRR           40.84 %

3 0
3 years ago
. A building owner charges net rent of $20 in the first year, $21 in the second year, and $22 in the third year, but is providin
Anit [1.1K]

Answer: $17.28

Explanation:

6 month free concession in first year drops rent to:

= 20 / 2

= $10

Effective rent = [Present value of Year 1 rent + Present value of Year 2 rent + Present value of Year 3 rent ] / [ 1 - (1 / (1 + rate)^ number of years) / rate]

= [(10 / (1 + 10%) ) + (21 / (1 + 10%)²) + (22 / (1 + 10%)³)] * [1 - (1 / (1 + 10%)³/ 10%)]

= (9.09 + 17.355 + 16.5289) / 2.48685

= $17.28

8 0
3 years ago
Managing quality helps build successful strategies of A. ​differentiation, low cost and response. B. ​differentiation, time and
Mariana [72]

Answer:A. ​differentiation, low cost and response.

Explanation: A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. It is the backbone of the business as it is the roadmap which leads to the desired goals.

A business strategy is a set of competitive moves and actions that a business uses to attract customers, compete successfully, strengthening performance, and achieve organisational goals. It outlines how business should be carried out to reach the desired ends.

A good business strategy focuses on a well-defined target market, with a business offering that matches.

8 0
4 years ago
Warren, Inc. purchased a $400,000 life insurance policy on the company president on January 1, 2017. The premium that was paid o
stealth61 [152]

Answer: $10,400

Explanation:

4 0
4 years ago
Candy crunchers wants to see if their new candy is enjoyed more by high school or middle school students. they decide to visit o
lukranit [14]
The answer would be: all students who attend one middle school and one high school in Miami, FL. As the company, Candy Crunchers, only took surveys from one high school and one middle school only, that would be the sample of the population.
7 0
4 years ago
Read 2 more answers
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