Question

The strategic marketing planning process Multiple Choice - is a five-step process that should always be completed in order. - is frequently used in reverse. - begins with establishing specific, measurable outcomes. - is not always sequential. - forces marketing managers to think rationally.

Answer 1

Answer:

The answer is: Is not always sequential.

Explanation:

There are 5 main steps in every strategic marketing planning process:

1. Mission
2. Situation analysis
3. Marketing tactics
4. Marketing mix
5. Implementation and control

This is a dynamic process and it is absolutely necessary to evaluate the its results. Feedback is essential. Are the plan´s goals being met? If not, why? Should we go back to step 2 or step 3? What and where are our mistakes and how can we correct them?  

You should always be looking for things that can be improved and enhanced. You should always go back to steps 2 or 3 and reevaluate your company´s performance.