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Hatshy [7]
3 years ago
12

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____. selective exposure

cognitive dissonance internal stimuli want-got gap
Business
1 answer:
zavuch27 [327]3 years ago
3 0

Cognitive dissonance, which is the mental discomfort between two contradictory ideas. Customers may experience cognitive dissonance when they spend a lot of money and feel regret even for a purchase that they enjoy.

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