Question

Originally, filters for Mr. Coffee electric-drip coffeemakers were sold through appliance and mass merchandise stores. If the company decided to sell the filters in grocery stores where customers purchased their coffee, what type of intermediaries would the company most likely hire

Answer 1

Answer: Food brokers

Explanation: Food brokers may also be regarded as a type of sales agent who negotiates product sales from manufacturers and sells to consumers including wholesale resselllers, retailers chain or independent suppliers. However, in the case of food brokers, they own their businesses and have pool of clients. When Producers sell though food brokers, they do not have to start sourcing for markets as this is handled by the food brokers who works with both the producer and the wholesale outlets thereby eliminating the need for producers to start sourcing for market to see their products.