Question

Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.

Answer 1

Answer:

Quality strategy is related to quality. It is part of both market and product strategy. It includes innovating and formulating the Quality strategy by taking into account the market requirement and the abilities of the producer.

Quality is the key concern for some companies, they stand out from others by offering a quality product. Various factors influence this strategy, there are internal and external factors. The external factors include cultural and technological, customer needs, integration, and globalization, while the internal factors include skills and competencies in management, design, research, and technology.