Question

Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of________________.
a. customer relationship management. Correctb. a transactional marketing orientation.c. C2C marketing.d. supply chain management.e. typical production-oriented era marketing practices.

Answer 1

Answer:

A. Customer Relationship Management

Explanation:

Customer Relationship Management represents an organisation's way of managing its interaction with customers both potential and current consumers of their products.

Specifically, CRM makes use of information obtained from the dealings of customers' with the business such as products purchased as well as quantity of purchase among others to determine how to improve the communication and relationship with them.

The catalog is part of the CRM measures. The catalog's customization is therefore based on the perceived habit or needs of the customer based on the history of the customer's purchases in the past.