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Naya [18.7K]
3 years ago
14

In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers.

Business
1 answer:
Assoli18 [71]3 years ago
5 0

D. Copy testing

This measures the effectiveness of an ad based on customer responses, feedback, and behavior.

You might be interested in
On January 1, 2022, the Ivanhoe Company ledger shows Equipment $48,300 and Accumulated Depreciation $17,720. The depreciation re
Cerrena [4.2K]

Answer:

$13,290

Explanation:

Straight line depreciation expense = (book value of asset - salvage value ) / useful  life

Book value of the asset = $48,300 - $17,720 = $30,580

($30,580  - $4,000) / 2 = $13,290

8 0
2 years ago
Wexpro, Inc., produces several products from processing 1 ton of clypton, a rare mineral. Material and processing costs total $6
JulsSmile [24]

Answer:

$26,800

Explanation:

Sales revenue after further processing:

= Units produced from each ton of clypton × Selling price per unit

= 7,300 × $15

= $109,500

Sales revenue at split off point:

= Units produced from each ton of clypton × Selling price per unit

= 7,300 × $10

= $73,000

Incremental revenue:

= Sales revenue after further processing - Sales revenue at split off point

= $109,500 - $73,000

= $36,500

Incremental profit = Incremental revenue - Incremental cost

                              = $36,500 - $9,700

                              = $26,800

Therefore, financial advantage (disadvantage) of further processing product X15 is $26,800.

3 0
3 years ago
Assume that you are a high-level manager for a shoe manufacturer. You know that your firm could increase its profit margin by pr
Vesnalui [34]

Answer:

The issue here is that you need to balance your company's profits and possible negative due to bad press.

On one side (the good and righteous side), if you do not produce shoes in Asia, your long term survival economic is doubtful, but people view your company as a company that does the right thing no matter what. Will it increase sales? Theoretically it should, but in practice it doesn't. Are Nike sales hurt because each shoe is produced in an Asian country that pays $0.25 per day? No, they aren't. The same applies to Reebok, Adidas, Puma, New Balance and every single major shoe manufacturer in the world. Bad press hurt tuna back in the 80's, but some companies are not affected by it.

The alternative (the evil, dark side of the force side) results in your company being able to survive on the long term. It will not necessarily mean that your company will grow and become the world's largest shoe manufacturer, but you will be able to survive and continue to operate.

There is also a trick that you can use to avoid reputational damage and bad press, and that is to establish a foreign subsidiary in Indonesia using a different name. Then your foreign subsidiary sells you the manufactured goods, and the blame fall son the subsidiary. Believe it or not, that simple solution is used by most corporations including clothing manufacturers, electronics, toys, etc.

If you analyze this from an ethical point of view, the alternative is much simpler. Producing in Indonesia (or India, or Burma, or Pakistan, or Vietnam, etc.) and paying a $100 salary will allow a family to live a very decent life and probably even prosper. They will have a much better lifestyle than the rest of their neighborhood. Each Indonesian worker represents one less poor family in Indonesia. On the other hand, American families will probably get hurt, but it is also much easier for an American worker to get another job that pays a normal wage (in US standards) and allows them to live well.

6 0
3 years ago
Prepare adjusting entries for the following transactions.
g100num [7]

Answer:

1. Debit Depreciation expense  $1,340

  Credit Accumulated depreciation  $1,340

2. Debit Interest expense  $275

   Credit Accrued Interest  $275

3. Debit Supplies expense  $450

   Credit Supplies Account  $450

4. Debit Unearned Service revenue  $3,100

   Credit Service revenue  $3,100

5. Debit Salaries expense  $900

   Credit Accrued Salaries  $900

Explanation:

Depreciation is the systematic allocation of the cost of an asset to the income statement over the estimated useful life of that asset.

It is determined as the depreciable value of the asset over the estimated useful life of the asset where the depreciable value is the difference between the cost and salvage value of the asset

Mathematically,  

Depreciation = (Cost - Salvage value)/Estimated useful life

It is recorded by debiting depreciation and crediting accumulated depreciation.

When interest is incurred as an expense but yet to be paid, it will be accrued for by Debiting Interest expense and crediting accrued Interest. The same applies to salaries incurred but yet to be paid.

When Supplies is purchased, Debit supplies and credit Cash/Accounts payable. As Supplies are used up, debit supplies expense (with the amount used) and Credit Supplies account.

Amount of supplies used up = $550 - $100

= $450

When a fee is received in advance for a service yet to be rendered, the revenue for such fee is said to be unearned. The entries required are

Debit Cash account and Credit Unearned fees or deferred revenue.

As the service is performed and the revenue is earned, debit Unearned fees and credit revenue.

Earned revenue = $4,000 - $900

= $3,100

5 0
3 years ago
us suppose that you open a savings account at the campus credit union. Into this savings account, you place $100 in savings. The
BartSMP [9]

Answer:

the  future value in two years is $110.25

Explanation:

The computation of the future value in two years is shown below:

As we know that

Future value = Present value × (1 +  rate of interest)^number of years

= $100  × (1  + .05)^2

= $100 ×  (1.1025)

= $110.25

Hence, the  future value in two years is $110.25

The same should be considered and relevant

5 0
2 years ago
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