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Naya [18.7K]
3 years ago
14

In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers.

Business
1 answer:
Assoli18 [71]3 years ago
5 0

D. Copy testing

This measures the effectiveness of an ad based on customer responses, feedback, and behavior.

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Wyatt Oil is contemplating issuing a 20-year bond with semiannual coupons, a coupon rate of 7%, and a face value of $1000. Wyatt
enyata [817]

Complete question:

Security Term (years) Yield (%)

Treasury 2 0 5.5%

AAA Corporate 2 0 7.0%

BBB Corporate 20 8.0%

B Corporate 2 0 9.6%

Wyatt Oil is contemplating issuing a 20-year bond with semiannual coupons, a coupon rate of  7%, and a face value of $1000. Wyatt Oil believes it can get a BBB rating from Standard and  Poor's for this bond issue. If Wyatt Oil is successful in getting a BBB rating, then the issue price  for these bonds would be closest to:

A) $891 B) $901 C) $1,000 D) $800

Answer:

If Wyatt Oil is successful in getting a BBB rating, then the issue price  for these bonds would be closest to:  $901

Solution:

Given,

FV = 1000,

N = 40,

I = 4,

PMT = 35

Compute PV ,

PV = FV \frac{1}{( 1+r)^{n} }

PV = 901.04

If Wyatt Oil is successful in getting a BBB rating, then the issue price for these bonds would be closest to: $901

5 0
3 years ago
Select the statement which best describes the primary purpose of closing entries a. To complete the recording of various transac
ValentinkaMS [17]

Answer: c. To reduce the balances of revenue and expense accounts to zero so that they may be used to accumulate the revenues and expenses of the next period.

Explanation:

Closing entries are the journal entries that are made at the end of an accounting period in order to be able to transfer temporary accounts to the permanent accounts.

The primary purpose of closing entries is to reduce the balances of revenue and expense accounts to zero so that they may be used to accumulate the revenues and expenses of the next period.

Therefore, the correct option is C.

7 0
2 years ago
PLEASE HELP WILL GIVE BRAINLIEST TO CORRECT ANSWER
vladimir1956 [14]
D. many families are left below the poverty line. The government issues new poverty guidelines each year as a guideline and simplification of the poverty threshold for administrative use. this can be used to determine financial eligibility for some federal programs.
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3 years ago
Uusiess will have to spend a lot of money to
lukranit [14]

Answer:

A

Explanation:

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27) if u.s. interest rates fall relative to japanese interest rates and japanese inflation falls relative to u.s. inflation, the
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The US dollar savings will flow into Japan and put appreciation pressure on the Japanese Yen, resulting in a number of policy choices for Japan: 1, the Japanese central bank will interface the exchange rate between US dollar and Japanese Yen by buying and hoarding US dollars ; 2, the Japanese interest rate will also fall to counter the pressure of currency appreciation; 3, the Japanese central bank could increase monetary supply to deliberately increase inflation pressure.
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