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Finger [1]
4 years ago
15

Happy Times (HT) is an alcohol manufacturing brand that deals with several types of alcoholic beverages. HT uses social media fo

r promoting the message of responsible drinking. It sponsors the FreeTaxi program for customers with HT membership on Christmas and New Year's Eve. It has also initiated several community welfare projects where a percentage of the profits go to the Hunger Relief Fund for Children. In the given scenario, which of the following is best illustrated
corporate citizenship
Social Studies
1 answer:
DENIUS [597]4 years ago
4 0

Answer: Corporate citizenship

Explanation: From the illustration provided about Happy times brand, The scenario reflect a demonstration of corporate citizenship which could be explained as the social and economic contribution of a business organization or brand towards the development and welfare of the local community or society.

Corporate citizenship is demonstrated in the sensitization of citizens on responsible consumption of alcohol. Christmas and New year promotion through free cab rides. Community and welfare development programs and funding to alleviate hunger among children.

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