1. The view point of this media is to tell you not to drink while driving because it's dangerous.
2. The techniques used to draw attention to this media piece is the bright red and white stripes and the cop at this dude's car and beer flowing out of the car's window.
3. The techniques are effective because it's telling you how dangerous it is and it'll help people understand this issue better.
I hope this helps.
Dispose of, throw away, throw out, clear out, discard, scrap, dump, jettison, divest oneself of
Who is ralph and jack? Sorry
Facts because information is stated as facts important thing in a informational text