Identifying your audience will help you determine what will be the best examples for the audience to relate too. As you would not want to use sesame street as an example for a group of CEO's and you would not want to use a spreadsheet of the past 5 days in the stock market for a group of kindergartners.
C) An author will use a tone, to impart a certain effect to influence readers, such as using negative tones on a topic they feel strongly against, hoping to influence the reader to have the same beliefs.
