The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
D. Demand is greater than supply
Answer:
1. $50 and 40%
2. 177 units and $22,125
3. 473 units and 72.77%
Explanation:
Price = $125
Variable cost = $75
Fixed cost =$8,850
Contribution margin is the net of sales price and variable cost of the product. It is the cost available to recover the fixed cost and make profit afterward.
1. Contribution margin = Sales price - Variable cost = $125 - $75 = $50
Contribution margin ratio = Contribution margin / Sale price = $50 / $125 = 40%
Break-even is the level of sales at which business has no profit no loss situation.
2. Break-even point = Fixed cost / Contribution margin per unit = $8,850 / $50 = 177 units
Break-even in $ = 177 units x $125 = $22,125
Margin of safety is the level of sales at which the business is safe from making loss. Margin of safety measures the profit after the break-even point.
3. Margin of Safety = Total sales - Break-even point = 650 units - 177 units = 473 units
Margin of safety to sales = ( Margin of safety / Total sales ) = ( 473 units / 650 units ) x 100 = 72.77%
An easy-to-use decision support system that specifically supports strategic decision making is called executive support system.
A decision support system is one software that helps to make effective decisions with providing various alternatives of the solution to the problems addressed.
Strategic decision making is a process that provide an overall decision over the edge gaining an extra advantage for the firm analysing the decisions taken and the impact over the organisation. Wrong decisions taken at the wrong time may result in specifically driven decisions.
To learn more about decision support system here,
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