The structure and rhetorical style that the author uses in the letter to the editor of the Daily News is to inform readers about the new ideas about the disease using scientific evidence as support. They used problem/solution with a logical appeal.
By putting it as a matter-of-fact statement (assuming everything else was action packed) there is a massive shift that creates contrast in the piece and leaves a very concise point to shock/leave the reader with.
I'm not really sure, but if she is selling it, it has to be good. After all she is a celebrity.
Answer:
Be more specific, "My Town" could be anywhere in any country.
