True You need to find the facts make sure its all acurate
The answer to this question is Imagery
Candidates for office hire campaign staff to run their campaigns so that someone will track how they are ranking. They think of campaign strategies for the candidates. They are the ones preparing schedules. They prepare their candidates for debates and they think of campaign tools that they are going to use.
I believe that Tom picked up the oath and ritual as an initiation ceremony of sorts. This is how they pledge loyalty to the group and it means a lot to them. I assume that drawing blood for the group means you’re bounded in blood.