Brand equity results in lucrative brand ___licensing___ opportunities, when another company wishes to pay a royalty or fee to use your brand name or trademark.
<h3><u>How does brand equity work?</u></h3>
The power a brand name has over consumers' perceptions and the benefit of having a recognizable and well-recognized brand are measured by brand equity. Businesses build their brand equity by offering customers satisfying experiences that encourage them to stick with them instead of switching to a rival company selling a similar item. The creation of awareness often obtains brand equity through marketing campaigns that appeal to the values of the target consumer, fulfilling promises and qualifications when consumers use the product, and loyalty and retention activities. Brand equity's two main pillars are awareness and experience.
<h3><u /></h3><h3><u>What is licensing a brand?</u></h3>
Renting or leasing an intangible asset is known as licensing. It is the process of drafting and overseeing contracts between the owner of a brand and a business or person who wishes to use the brand in connection with a good for a predetermined amount of time and in a predetermined region. Brand owners can use licensing to apply a trademark or character to goods with distinct characteristics.
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Answer:
stakeholders for the project, documented goal and objective of the assignment, discuss SMART(specific, measurable, agreed, reaganlistic, timeframe) for the assignment, resources for the assignment, GANTT chart of the assignment, risk assessment for the project.
Explanation:
Before starting any major assignment, one must set its goals and objectives very clearly. A list of milestone and progress measuring report must be prepared so that tracking is easy. Also, all the associated risks must be analyze and catered for
Answer:
$0
Explanation:
Given that
Estimated value of the meals = $1,300
Preparing cost of lunch = $560
Cost of the meals to the power company = $470
The income that is recognized from the meals should be zero as he took the lunch from the office premises only which is to be excluded while computing the gross income
Plus, he also likes to eat his lunch at the plant cafeteria due to nuclear emergencies
It seems that Erika hasn't price checked-she could find a laptop for cheaper. Mia seems to impulse buy-suddenly finding something and buying it. Lauren has to spend more money because she bought cheap, instead of investing in something that will last
It looks like Erin has spent her money wisely-she knows she can pay the entire bill when it arrives, which is always good.
Answer:
never
Explanation:
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. ... The term "business" also refers to the organized efforts and activities of individuals to produce and sell goods and services for profit.
