Answer:
Concern of your audiences response.
Explanation:
Communication can be defined as a process which typically involves the transfer of information from one person (sender) to another (recipient), through the use of semiotics, symbols and signs that are mutually understood by both parties.
The Sender Message Channel Receiver (SMCR) model of communication was developed and created by David Berlo in 1960. SCMR was developed from the Shannon-Weaver model of communication of 1949.
The SCMR model of communication comprises of four (4) main components and these are;
1. Sender (S) : this is typically the source of information (message) or the originator of a message that is being sent to a receiver. Thus, they are simply the producer of a message.
2. Channel (C) : this is the medium used by the sender for the dissemination or transmission of the message to the recipient. For example, telephone, television, radio, newspapers, billboards etc.
3. Message (M) : this is the information or data that is being sent to a recipient by a sender. It could be in the form of a video, audio, text message etc.
4. Receiver (R) : this is typically the destination of information (message) or the recipient of a message that is being sent from a sender. Thus, the receiver is any individual who is able to read, hear or see and process the message being sent or communicated in the communication process.
The factors used to determine the best channel to send a message includes the following;
I. The importance of a message
II. The amount and speed of feedback from the receiver (recipient).
III. The need for a permanent record of the message.
IV. Cost of the channel.
V. The degree of formality desired by the sender of the message.
VI. Confidentiality and sensitivity of the message being sent.
VII. The preference and level of technical expertise of the receiver (recipient).
