In the 1950s and 1960s, a playful direction called ____________ emerged among New York graphic designers. Letterforms became obj
ects, and objects became letterforms. Gene Federico was one of the first graphic designers who delighted in using letterforms as images in his 1953 double-page advertisement from the New Yorker magazine, in which the perfectly round Os of Futura form bicycle wheels.
the definition of the line and shape can determine mood for instants sharp jagged lines the mood would be intense or stressful however smooth lines are calm and soft.