Question

Two VALS segments stand apart. One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation. These two groups are the ________ and the ________.

Answer 1

Answer:

Innovators and Survivors

Explanation:

The innovators are always interested in new information, are open to new ideas and trying out new things, future oriented and excellent problem solving skills. They represent the group with the highest resources according to the VALS segments.

Survivors are the group with the lowest resources. They are risk adverse, and exhibit low motivation towards new ideas or experiences.