The correct answer is identifying your audience.
The first thing you need to think about when starting your writing is your audience - the people you are writing for and want to read your work. Based on your audience, you will know whether you need to be more or less formal, you will decide on your language and choice of words, your tone, topic, etc.
hlo
yeh...
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Hello, Henry!
Roosevelt's speech shows that preoccupation in this sentence: "In times like these it is immature -- and, incidentally, untrue -- for anybody to brag that an unprepared America, single-handed and with one hand tied behind its back, can hold off the whole world."
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The two axes allow the reader to compare the variables
Hope this helped :)