Question

The production head at the Omnitone Paint Company would frequently stay back after office hours and experiment with new color combinations even though this was part of the new product development team's job. As a result of these experiments, he came up with two new interior paint colors, foggy morning and mint julep. The new colors proved popular among test groups, and quickly became some of Omnitone's best-selling products. Which of the following strategies does this scenario best illustrate?
A) intended strategy
B) emergent strategy
C) unrealized strategy
D) tactical strategy

Answer 1

Answer: Emergent Strategy

Explanation:

An emergent strategy is an approach to take action not stated or planned in the initial stage but  emerges and develops  with time in an organization during an ongoing project  as the organisation changes and advances.

This realized strategy helps to  identify  unforeseen  circumstances that arises during implementation of task and therefore the organisation will have to incorporate the result from   new  strategy which will be beneficial in the long run especially for future purposes.

Here in Omnitone organisation, the coming up with new colors during experimenting with colors which became popular  showed implementation of  emergent strategy.