This past summer, mcdonalds approached the university of florida about renaming ben hill griffin stadium mcdonalds field. mcdona

Question

2 years ago

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This past summer, mcdonalds approached the university of florida about renaming ben hill griffin stadium mcdonalds field. mcdona

lds offered uf $80 million over the next ten years for the naming rights to the stadium. uf declined the offer, but did agree, in exchange for $1 million, to have players, coaches and cheerleaders eat big macs on the sidelines, where the cbs and sunshine networks' cameras will show them on their game telecasts. this is an example of _____.

Business

2 answers:

MaRussiya [10] · Answer 1 · 2022-08-13T13:17:52+03:00

MaRussiya [10]2 years ago

8 0

<span>Publicity. Mcdonalds is a business and that a great move to make. Great advertisement for em and will make money back in know time. Once someone see at the game or on television the people eating mcdonalds will make em hungry for it as well.</span>

ehidna [41] · Answer 2 · 2022-08-13T15:25:14+03:00

<u>The technique of showing players, coaches, and cheerleaders eating big Mac burger is known as product placement. </u>

Further Explanation:

Product placement:

Product placement is a marketing technique where the goods are used as a reference in a video, audio that broadcast to the large customer base. When a huge number of people watch any live broadcast or video, the products are used in these telecasts to convey a positive message. Product placement helps in targeting a large number of customers via advertising.

Product placement is an effective marketing technique. It uses advertising through celebrities. Many people follow these celebrities. So it promotes the product among many people.

McDonald's and the University of Florida:

In the current case, the University of Florida accepts to allow its players, coaches, and cheerleaders to eat the big Mac while the camera films them during the game telecast. MacDonald is using the marketing technique of product placement. Its product (big Mac) will be telecast on the video telecast (Game).

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Answer details:

Grade: Senior School

Subject: Business Studies

Chapter: Marketing Techniques

Keywords: This, past, summer, McDonald's, the university, of, Florida, renaming, ben, hill, griffin, stadium, McDonald, field, McDonald, if, $80, million, over, the, next, ten, years, for, the, naming, rights, to, the, stadium, offer $1 million, players, coaches, and, cheerleaders, eat, big, macs, sidelines, where, the CBS, and, sunshine, networks,' cameras, game, telecasts.