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zlopas [31]
3 years ago
6

​GEICO, the​ number-two auto insurer with ​$18 billion in revenue last​ year, spent ​$0.9 billion on advertising that year and p

lans to continue spending the same percentage of sales on advertising next year. The average​ advertising-to-sales ratio for the insurance industry is 0.2 percent of sales. If GEICO projects ​$20 billion in sales next​ year, using the​ percentage-of-sales method of advertising​ budgeting, how much will the company budget for advertising if basing it on projected​ sales?
Business
1 answer:
MAXImum [283]3 years ago
7 0

Answer:

The budget for advertising for the next year will be $1 billion.

Explanation:

Based on the information given in the question, the advertising to sales ratio for GEICO based on its last year data is,

Advertising to sales = Advertising / Sales Revenue

Advertising to sales = 0.9 / 18   =  0.05 or 5%

The advertising to sales ratio for GEICO is much higher than the industry average. If GEICO continues to maintain this ratio for the next year, the budget for advertising will be,

Advertising budget = 20 * 5%   =  $1 billion

If it uses the industry average ratio, the budget will be,

Advertising budget = 20 * 0.2%  = $0.04 billion

As GEICO is expected to maintain its own advertising to sales ratio, the correct answer for advertising budget us $1 billion

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Bailey, Inc., is considering buying a new gang punch that would allow them to produce circuit boards more efficiently. The punch
KengaRu [80]

Answer:

initial investment $100,000

useful life 15 years

cash flow per year = -$2,000 + $12,000 = $10,000

discount rate 5%

discounted cash flow:

1                $10,000/1.05 = $9,524

2               $10,000/1.05² = $9,070

3               $10,000/1.05³ = $8,638

4               $10,000/1.05⁴ = $8,227

5               $10,000/1.05⁵ = $7,835

6               $10,000/1.05⁶ = $7,462

7               $10,000/1.05⁷ = $7,101

8               $10,000/1.05⁸ = $6,768

9               $10,000/1.05⁹ = $6,446

10              $10,000/1.05¹⁰ = $6,139

11               $10,000/1.05¹¹ = $5,847

12              $10,000/1.05¹² = $5,568

13              $10,000/1.05¹³ = $5,303

14              $10,000/1.05¹⁴ = $5,051

15              $10,000/1.05¹⁵ = $4,810

A) discounted pay back period = 14.2 years

B) if the decision rule is a discounted payback period of 3 years, then the project should be rejected

C) the decision rule should be the NPV, which is actually positive since the DPBP is less than 15 years. Only companies that fear premature obsolescence should base their decision on the pay back period. Since this is an electronics company, it is sound to use the pay back period as a decision parameter besides the NPV.

6 0
3 years ago
Consider the following limit order book for a share of stock. The last trade in the stock occurred at a price of $70. Limit Buy
harkovskaia [24]

Answer:

<u><em>$69.80</em></u>

Explanation:

Note, a market order is an order designed to execute an order immediately by <em>matching the best available price</em> on the sell order list.

When we look carefully at the sell order book, we observe that the only sell order containing the specified quantity of 120 units of shares at a price close to the market price is <u>$69.80.</u> Even though there are other cheaper orders are available, their order quantity does <em>not </em>match the market buy order for the 120 shares and thus would not be filled.

7 0
3 years ago
Which statement is true about reporting receivables on the balance sheet?
MAVERICK [17]
<h3>Answer:</h3>

D. Allowance for Doubtful Accounts is shown as a deduction from Accounts Receivable on the balance sheet.

<h3>Explanation:</h3>
  • Balance sheet is a statement of account that shows the number of assets, liabilities, capital and net profit or loss in an organisation.
  • Receivables refers to the amount that the seller ios owed by the customers or buyers.
  • Therefore, receivables are current assets in a business and are listed on the left side of the balance sheet.
  • Allowance for doubtful accounts is listed as a deduction below the accounts receivable as it is a reduction of the total amounts on accounts receivable.
3 0
3 years ago
Maurice and Stanley's train store has grown to the point that they need more capital to expand the current location and to open
harina [27]

Answer:

b. sole proprietorship.

Explanation:

  • A sole proprietorship is a single business entity that is responsible for all profits and losses and may use a sole name or a business name as a private company is known for its flexibility and thus does not need to take large loans from the government.
  • Have an advantage of less administrative paperwork and record-keeping than a corporation, have less risk of being stolen by investors.
6 0
3 years ago
If the price of a good increases by 5% and the quantity demanded decreases by 5%, then at that price, the good is _____.
anastassius [24]

Answer: unitary price elastic

Explanation:

A good is unitary price elastic if a change in price leads to the same proportional change in quantity demanded.

The coefficient of a good with unitary elasticity is 1 .

Coefficient of elasticity = percentage change in quantity demanded / percentage change in price

= 5% / 5% = 1

I hope my answer helps you

7 0
3 years ago
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