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zlopas [31]
4 years ago
6

​GEICO, the​ number-two auto insurer with ​$18 billion in revenue last​ year, spent ​$0.9 billion on advertising that year and p

lans to continue spending the same percentage of sales on advertising next year. The average​ advertising-to-sales ratio for the insurance industry is 0.2 percent of sales. If GEICO projects ​$20 billion in sales next​ year, using the​ percentage-of-sales method of advertising​ budgeting, how much will the company budget for advertising if basing it on projected​ sales?
Business
1 answer:
MAXImum [283]4 years ago
7 0

Answer:

The budget for advertising for the next year will be $1 billion.

Explanation:

Based on the information given in the question, the advertising to sales ratio for GEICO based on its last year data is,

Advertising to sales = Advertising / Sales Revenue

Advertising to sales = 0.9 / 18   =  0.05 or 5%

The advertising to sales ratio for GEICO is much higher than the industry average. If GEICO continues to maintain this ratio for the next year, the budget for advertising will be,

Advertising budget = 20 * 5%   =  $1 billion

If it uses the industry average ratio, the budget will be,

Advertising budget = 20 * 0.2%  = $0.04 billion

As GEICO is expected to maintain its own advertising to sales ratio, the correct answer for advertising budget us $1 billion

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On January 1, JC Co. accepted a 60-day, 6%, note in the amount of $10,000 from a customer. On March 2, the due date of the note,
sammy [17]

Answer:

Cash account in the amount of $10,100

Explanation:

The journal entry to be recorded for the receipt of payment is as:

Cash A/c.............................................Dr $10,100

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Being recoded the receipt of payment

As payment is received so asset is increasing and any increase in asset is debited. Therefore, cash account is debited. And the note receivable got decrease will be credited and the interest revenue is also credited.

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3 0
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n oligopoly Multiple Choice the fewness of firms creates mutual interdependence in pricing among the firms firms have no difficu
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Answer:

The fewness of firms creates mutual interdependence in pricing among the firms

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These firms operating under oligopolistic conditions are interdependent in the sense that, they cannot act independently of one another.  

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