Answer:
Option C; THE RELATIVE POSITION OF COMPETING BRANDS BASED ON HOW THOSE BRANDS ARE PERCEIVED BY CONSUMERS.
Explanation:
Brand Positioning is a strategy that brands use to differentiate themselves from other brands and create the most unique impression in the minds of the consumers.
A perceptual map (also called as a positioning map), is a visual representation of how consumers perceive a brand.
Brand perceptual maps are valuable tools for visualizing consumers’ perceptions of a brand compared to how they perceive its competition.
It is the best qualitative method to understand how a brand is performing in the market, and what the consumers feel about it.
Therefore, the statement that most accurately defines perceptual brand mapping is THE RELATIVE POSITION OF COMPETING BRANDS BASED ON HOW THOSE BRANDS ARE PERCEIVED BY CONSUMERS.
Answer:
The correct answer is B: the jobs produced during the period have been under-costed
Explanation:
Giving the following information:
If manufacturing overhead has been under-allocated during the period, then which of the following is true?
(a) the jobs produced during the period have been over-costed
(b) the jobs produced during the period have been under-costed
(c) the jobs produced during the period have been costed correctly
(d) none of the above
When manufacturing overhead has been under-allocated means that the actual costs incurred where superior that the estimated cost for the period.
Answer: C) mutually unexecuted contracts between buyers and sellers.
Explanation:
Mutually Unexecuted contracts refer to a situation where both parties being the buyer and the seller have not executed their parts of the bargain or rather fulfilled their parts of the contract.
In such a case, even though legally, there is an obligation to perform due to the signing of a contract, Accounting wise, there is no need to record a liability.
This is why Mutually Unexecuted contracts do not contribute to the need to recognize deferred revenue.
