A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
It shows how businesses markets and households all buy and sell from each other to make profit<span />
Answer:
Total direct manufacturing cost= $55,890
Explanation:
Giving the following information:
5,600 units:
Average Cost per Unit Direct materials $ 6.55
Direct labor $ 3.80
The manufacturing overhead is an<u> indirect cost.</u> It is allocated based on a predetermined rate. <u>We will take into account only the direct materials and direct labor.</u>
<u>For 5,400 units:</u>
Total direct manufacturing cost= 5,400*(6.55 + 3.8)
Total direct manufacturing cost= $55,890
Answer:
lower utility will be experienced on the second pizza
Explanation:
Utility is the satisfaction derived from the consumption of a product or a service. The ability of a product or service to satisfy a particular customer need or want determines its utility value.
The intensity of a need determines the level of utility required. An intense need demands for a product with high utility value. Consumers are willing to spend huge amounts to satisfy such needs. Less intense needs result in reduced utility. Consuming a second pizza will not derive much satisfaction as compared to the first one. The customer's need is not as intense as prior to the first consumption.
