I feel the bottom/second one, because to me it’s pretty much using almost all elements of art and it looks more appealing and eye capturing to get grab a person’s attention and to make profit, because they bought the product of the drink.
I feel like the second one is the best one in communicating elements of their product, this is because for each flavor they have their own color, so you won’t confuse on which falvor you want. It mentions “with coffee,” so if a person doesn’t want coffee to drink they would know if it has it or not. Looks more appealing and actually has details about it on the front. While the first brand is just plain out BORINGGGGG. Has no details on whats inside the product. ISNT as appealing. And I wouldn’t even know what I’m drinking. It just says “Coca Cola black,” not much to see and know from that description. So the second one is way better.