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Semenov [28]
3 years ago
13

How did many early marketers establish a degree of power with their brands?

Business
1 answer:
Gnom [1K]3 years ago
4 0
<span>By getting consumers to identify them and pay higher prices for them

</span>
You might be interested in
In order for private bargaining to result in the efficient outcome,A) an injunction must be requestedB) property rights must be
lianna [129]

Answer:

The correct answer is letter "B": property rights must be clearly assigned to the parties involved in the dispute.

Explanation:

Named after British lawyer and economist Ronald Coase (<em>1910-2013</em>) the Coase Theorem states when there are competitive markets and no transaction costs bargaining will lead to an efficient and mutually beneficial outcome. The theorem affirms that when property rights are defined and divided, parties will gravitate to the most efficient and beneficial outcome.

3 0
3 years ago
You are the manager of a firm that manufactures front and rear windshields for the automobile industry. Due to economies of scal
Leya [2.2K]

Answer:

a. The optimal pricing strategy will be one-shot Nash equilibrium in which “You” charge low price, “Your Rival” charge low price and then the payoff is ($0, $0)

b. Yes, the anwer will differ becuase it is not possible to sustain the collusive outcome as a Nash equilibrium because \pi ^{Cheat} > \pi ^{Cooperate}.

Explanation:

a. Determine your optimal pricing strategy if you and your rival believe that the new Highlander is a "special edition" that will be sold only for one year.

Note: See the attached excel file for the Representation of one shot normal for of the game played between "You" and "Your Rival" together with the payoffs.

From the attached excel file, the dominant strategy is for “You” and “Your Rival” to charge “Low Price” each. If the dominant strategy is played by “You” and “Your Rival”, the optimal pricing strategy will be one-shot Nash equilibrium in which “You” charge low price, “Your Rival” charge low price and then the payoff is ($0, $0).

b. Would your answer differ if you and your rival were required to resubmit price quotes year after year and if, in any given year, there was a 60 percent chance that Toyota would discontinue the Highlander? Explain.

When we have a year-after-year competition between “You” and “Your Rival” but with a 60 percent chance that Toyota would discontinue the Highlander, the payoffs of the firm that continue to comply with the collusive strategy of charging “High Price” by each firm under the normal trigger strategy whereby “You” and “Your Rival” agree to charge high price as long as there is no past deviation by any of the firm, otherwise charge a low price is as follows:

\pi ^{Cooperate} = $6 + $6(100% - 60%) + $6(100% - 60%)^2 + 6(100% - 60%)^2 …….

\pi ^{Cooperate} = $6 / 6% = $10

Therefore, what the firm that cheats earn today is $11 million and it earns $0 forever. The implication of this is that \pi ^{Cheat} = $11

Therefore, the anwer will differ becuase it is not possible to sustain the collusive outcome as a Nash equilibrium because \pi ^{Cheat} > \pi ^{Cooperate}.

Download xlsx
7 0
2 years ago
A company's relevant range of production is 10,000 to 15,000 units. When it produces and sells 12,000 units, its unit costs are
DENIUS [597]

Answer:

Total indirect manufacturing cost= $75,450

Explanation:

Giving the following information:

12,000 units:

Variable manufacturing overhead $ 1.50

Fixed manufacturing overhead $ 5.00

<u>First, we need to calculate the total fixed manufacturing overhead:</u>

Total fixed overhead= 5*12,000= $60,000

<u>Now, for 10,300 units:</u>

Total indirect manufacturing cost= 60,000 + 10,300*1.5

Total indirect manufacturing cost= $75,450

7 0
3 years ago
1. The classical dichotomy and the neutrality of money The classical dichotomy is the separation of real and nominal variables.
Archy [21]

Answer:

These two options represent nominal values:

-The price of a beignet is $3.00 in 2011.

-Maria's wage is $27.00 per hour in 2011.

They are expressed in monetary value without taking into account inflation, or without being represented in terms of something else.

This option represents real value:

-The price of a beignet is 0.33 paperback novels in 2011.

The price of a beignet, nominally $3.00 is being expressed in relation to the price of something else: paperback novels, whose nominal price is $9.00.

In other words, in real terms, a beignet costs a third of what a paperback novel costs.

8 0
3 years ago
Phyllis, Inc., earns book net income before tax of $600,000. Phyllis puts into service a depreciable asset this year, and its fi
Darya [45]

Answer:

$126,000

Explanation:

Calculation to determine Phyllis's total income tax expense reported on its GAAP financial statements

Using this formula

Total income tax expense=Net income before tax*U.S. tax rate

Let plug in the formula

Total income tax expense=$600,000*21%

Total income tax expense=$126,000

Therefore Phyllis's total income tax expense reported on its GAAP financial statements is $126,000

6 0
3 years ago
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