Question

Hunt Advertising is collaborating on an initiative with the Odessa Arts Council, a nonprofit organization, by providing public-relations training to working professionals throughout West Texas. Twenty percent of the fee that the participants would pay is given to the nonprofit organization. The nonprofit organization in turn reaches a wider range of audience across West Texas for its training program. This scenario illustrates _______.

Answer 1

Incomplete question. The options:

a.  green marketing

b.  effect-related marketing

c.  cause-related marketing

d. relationship marketing

Answer:

c.  cause-related marketing

Explanation:

Note, a marketing effort that is centered primarily on making an impact or a said cause; usually, it involves a mutually benefiting agreement, in which a corporation would collaborate with a non-profit such that

1. the corporation benefits (maybe in terms of sales), and
2. the non-profit benefits in terms of fulfilling a cause.

The idea is that consumers would be drawn if they see that when they pay for a particular service or product, they will be contributing to a good cause.