A family restaurant chain wants to test the market for a new menu item: a grilled chicken sandwich with chipotle salsa. They are
interested in both how to market the item and the right price to charge for it. They decide to offer the sandwich at 60 different restaurants in the chain, using two different descriptions on the menu. Half the restaurants' menus will emphasize "healthy eating" and half will emphasize "value." These two groups of restaurants will be further divided in three groups, each charging either a High, Medium, or Low price for the sandwich. After a month, they will measure what proportion of customers order the new sandwich.
Experimental units, factors & treatments in experiment.
Step-by-step explanation:
Experimental Units are the 60 restaurants.
Factors are the : Menu description & price
Treatments in experimental design : Healthy Low Price, Healthy Medium Price, Healthy High price & Value low price, Value medium price, Value high price.
