Answer:
The correct option is D. Schachter-Singer Two-Factor
Explanation:
The two-factor theory of emotion, states that emotion is based on two factors which is physiological arousal and cognitive label. The theory was created by researchers Stanley Schachter and Jerome E. Singer and this can sometimes cause misinterpretations of emotions based on the body's physiological state.
For instance, Desiree heard a really loud noise. She quickly looked around and determined that the loud noise must have been thunder. She felt nervous and afraid so she went to seek out shelter from the storm. The theory that best describes Desiree's experience is SCHACHTER-SINGER TWO-FACTOR
Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
