Question

When interpreting data, a marketing manager should know that

Answer 1

Answer: Option (E)

Explanation:

From the give options, we can state that while interpreting data, marketing managers should be able to recognize the fact that the statistical summaries derived from a sample might not be exactly precise for whole population. Sample, usually tend to state the fact that a researcher has selected group of subject from a general population and thus is recognized to be a representative of population for that study. This still does not emphasize on the fact, that preferences still tend to deviate from individual to individual or sample to sample.