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Paladinen [302]
3 years ago
11

Why is the perception of Stew Leonard’s as a ""fun place"" so important to their business? Discuss the consumer decision making

and involvement differences that may be present at this particular store versus a ""normal"" grocery store such as Kroger. .
Business
1 answer:
bagirrra123 [75]3 years ago
5 0

Answer: it is important because that has been their brand from the very beginning, with a store where parents could go shopping while the young ones got to see the process of the milk being bottled. Their fun place brand lives a memorable impression on customers and they always know what to expect from a stew Leonard store.

Explanation: Stew Leonard's is a dairy and now grocery store that was founded in 1969 by Charles Leo Leonard and it is still a family run store today. Their focus is not only on making money but on family as well. Their customers are their biggest focus and consumers are more likely to go to their stores because of their history of becoming the largest dairy store in the world, from one small store. The customer feels a sense of belonging and is not just another number. They have family events and are even dubbed as being the Disneyland of Dairy Stores because of their costume characters, petting zoos and electronic animals that can be found throughout their stores. They make shopping with them an experience. From the beginning they put family and the customer first. Their employees are also taken care of and every business person knows that happy employees equal happy customers. While normal stores such as Kroger also mind the customer, they have not made shopping with them an experience like Stew Leonard's have. there are 5 things that goes into a consumers decision making: recognizing a problem, searching for information, evaluating other options, buying decision and post-purchase evaluation. At Stew's the modern problem of child minding and safety can lead consumers to go to them because they are family orientated and parents can do their shopping while their kids are being entertained. They also offer good quality products so that combined with having their children taken care of can lead them to shop at Stew Leonard's.

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Define the term fiscal policy.
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Answer:

a). Fiscal policy: fiscal policy ca be defined as the act by the government to use it's expenditure and taxation to control the economy. Government spending usually includes the purchase of goods while taxation is usually a compulsory charge by a government to finance their spending. As we can see, how much the government spends depends on the level of taxation. Fiscal policy are therefor rules and guidelines that utilize spending and taxation to manage the economy.

b). Two ways in which fiscal policy can be used by Caribbean government to increase the level of employment and output in their economies are:

1. Reduction of taxes

2. Increasing government spending

c).  The reasons why some fiscal measures may not work in the small open economies in the Caribbean are:

1. Fiscal expansion by increasing government spending leads to the crowding out effect by the private sector.

2. Fiscal expansion can lead to increased levels of disposable income, increasing the demand for goods and services. This causes an increase in price leading to inflation.

3. Fiscal contractionary policies, which are rarely used include reducing government spending and increasing taxes. This reduces the supply of money in the economy, thus causing a budget surplus. This if not controlled, causes deflation that reduces the levels of output and employment.

d). The crowding out effect is caused by increased government spending in the public sector to the point that the private sector is driven down or in some instances are totally done away with.Crowding out effect can be avoided by offering investment subsidies. Thus the private sector can grow since the cost of investment is manageable.

Explanation:

a). Fiscal policy: fiscal policy ca be defined as the act by the government to use it's expenditure and taxation to control the economy. Government spending usually includes the purchase of goods while taxation is usually a compulsory charge by a government to finance their spending. As we can see, how much the government spends depends on the level of taxation. Fiscal policy are therefor rules and guidelines that utilize spending and taxation to manage the economy.

b). Most Caribbean countries on average are middle-income economies. Their economy largely relies on tourism, agriculture, oil and natural gas produce. With the upper middle-income Caribbean countries relying heavily on oil and natural gas export.  Most of the Caribbean countries are developing countries with economic characteristics like; high levels of unemployment and low levels of output. There are two ways in which fiscal policy can be used by Caribbean government to increase the level of employment and output in their economies. They are;

1. Reduction of business taxes. A reduction in business tax encourages investment in the economy. More investment in the company means more employment opportunities in the economy. Since tax cuts, increases disposable income by a considerable amount, this means that more income is available for production of goods and services. This causes an increase in output.

2. Increasing government spending: this can be done by offering grants to local and state governments to encourage spending on finished goods and services. By doing this, more businesses produce more since the demand is high. An increased demand requires high levels of output to satisfy the demand. Simultaneously, a larger work force is needed to meet the high levels of output required thus raises the level of employment.

c). A small open economy is an economy that takes part in international trade but due to the fact that it is small, their influence causes little or no considerable effect the international prices, rates of interest or even world income. Some of the reasons why fiscal measures cannot work in a small open economy in the Caribbean are;

1. Fiscal expansion by increasing government spending leads to the crowding out effect by the private sector.

2. Fiscal expansion can lead to increased levels of disposable income, increasing the demand for goods and services. This causes an increase in price leading to inflation.

3. Fiscal contractionary policies, which are rarely used include reducing government spending and increasing taxes. This reduces the supply of money in the economy, thus causing a budget surplus. This if not controlled, causes deflation that reduces the levels of output and employment.

d). The crowding out effect is caused by increased government spending in the public sector to the point that the private sector is driven down or in some instances are totally done away with.Crowding out effect can be avoided by offering investment subsidies. Thus the private sector can grow since the cost of investment is manageable.

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