Question

Why is the perception of Stew Leonard’s as a ""fun place"" so important to their business? Discuss the consumer decision making and involvement differences that may be present at this particular store versus a ""normal"" grocery store such as Kroger. .

Answer 1

Answer: it is important because that has been their brand from the very beginning, with a store where parents could go shopping while the young ones got to see the process of the milk being bottled. Their fun place brand lives a memorable impression on customers and they always know what to expect from a stew Leonard store.

Explanation: Stew Leonard's is a dairy and now grocery store that was founded in 1969 by Charles Leo Leonard and it is still a family run store today. Their focus is not only on making money but on family as well. Their customers are their biggest focus and consumers are more likely to go to their stores because of their history of becoming the largest dairy store in the world, from one small store. The customer feels a sense of belonging and is not just another number. They have family events and are even dubbed as being the Disneyland of Dairy Stores because of their costume characters, petting zoos and electronic animals that can be found throughout their stores. They make shopping with them an experience. From the beginning they put family and the customer first. Their employees are also taken care of and every business person knows that happy employees equal happy customers. While normal stores such as Kroger also mind the customer, they have not made shopping with them an experience like Stew Leonard's have. there are 5 things that goes into a consumers decision making: recognizing a problem, searching for information, evaluating other options, buying decision and post-purchase evaluation. At Stew's the modern problem of child minding and safety can lead consumers to go to them because they are family orientated and parents can do their shopping while their kids are being entertained. They also offer good quality products so that combined with having their children taken care of can lead them to shop at Stew Leonard's.