The strategy that they use is <span>signaling value by targeting sophisticated buyers
This type of strategy could only work if the target market has specific preferences.
Even though the number of potential consumers for this market tend to be considerably small compared to another market, but the customers that obtained through this strategy tend to show higher level of loyalty.</span>
The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.
Explanation:
The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.
The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.
- Define the firm's Single Sales Proposal (USP).
- Describe the brand target audience.
- Define in depth the element.
- Develop a product pricing plan.
- Recognise the market location of the product. Specify the advertising techniques you are using for the product.
Answer:
After tax Return is $3.50
After tax rate of return is 7.00%
Explanation:
Purchase Price = $50
Price at the end of the year = $50
Dividend Received =$5
Return on share = Dividend + Gain on share price
Return on share = $5 + ( $50 - $50 )
Return on share = $5 + $0
Return on share = $5
After tax return = $5 x ( 1 - 0.3 ) = $5 x 0.7 = $3.5
Rate of return on share = ( Total return / purchase price ) x 100
Rate of return on share = ( $3.5 / $50 ) x 100
Rate of return on share = 7%
Answer:
The answer is true. It is a true statement
Explanation:
When a product reaches its maturity life cicle there is promotion focuses on reminder advertising and keeping customers involved. In addition the emphasis is placed on holding market share through further differentiation and attracting new buyers.
Answer:
the amount specified is reasonable and actual damages are difficult to determine.
Explanation:
Liquidated damages provision is a contract that is drawn up between parties in a transaction. It defines the damages that will be paid by a party for non performance in a contractual agreement.
The liquidated damages provision is enforceable when a contract is breached and it is difficult to determine the amount of actual damage done. The next option will be to use the stated amount in the contract so far it is reasonable.
